Shopping report: sort every product into what to do next
2 min read · updated November 14, 2026
Upload a Google Ads product report and get each product sorted into Scale, Optimize, Cut bid, Exclude, Watch, Low data or No spend.
Going through hundreds of products in Google Ads one by one takes hours. The Shopping report reads your Google Ads product report and puts every product into a bucket that tells you what to do with it, based on rules you can change.
Download the report from Google Ads
In Google Ads, open Products (under Campaigns → Insights and reports, or the Products page for your Shopping or Performance Max campaign).
Pick the date range you want to review, for example the last 30 days.
Click the download icon and choose .csv.
In ScaleVendo, open Shopping report, pick the store and upload the file as it is. You don't need to open or edit it first.
What each bucket means
Bucket | Rule (default) | What to do |
|---|---|---|
Scale | ROAS at or above your target (2x) with sales | Raise budget or bids carefully. |
Optimize | ROAS between 1x and your target | Lower the bid a little, add negative keywords, improve the title. |
Cut bid | Sold, but ROAS under 1x | Cut the bid by 30–50%. |
Exclude | 20 or more spent, or 40 or more clicks, with no sale | Exclude it from ads or draft it. |
Watch | Between 8 and 20 spent with no sale | Check again in 7 days. |
Low data | Under 8 spent | Not enough data yet. Leave it running. |
No spend | No spend at all | Google isn't showing it. If there's still nothing after 30 days, fix the listing or draft it. |
Change the rules
Every store sells at different margins. Click the rules and set your own target ROAS, Exclude spend, Exclude clicks and Watch spend. They're saved per store and used for every upload.
Act on the results
Draft in Shopify takes a product out of your store and feed. Undo puts it back.
Download .xlsx gives you the sorted list to share with your team or client.
Every upload is kept in the store's history, so you can compare this month with last month.
The report is read in your browser and sorted by the rules above. It doesn't use AI credits.