Keywords: real search volumes from Google Keyword Planner
2 min read · updated November 14, 2026
Look up monthly searches, trend, cost per click and competition for keywords, save them, and use them in product titles.
Products with the words people actually search for in their titles get shown more in Google Shopping. The Keywords tab gives you real numbers from Google Keyword Planner so you can choose those words with data, not guesses.
Before you start
Keywords uses your Google Ads connection. Connect Google Ads and pick the store's Ads account on the Stores page first. See Connect Google Ads.
Find keywords
Open Keywords and type one or more words, for example linen dress.
Choose the country: United States, United Kingdom, Canada, Australia, New Zealand or Ireland, or one of 14 European markets (Germany, France, Italy, Spain, Netherlands, Belgium, Austria, Switzerland, Sweden, Denmark, Norway, Finland, Poland, Portugal). European countries are searched in their main language, so enter keywords the way shoppers there type them, for example leinenkleid for Germany.
Click Find keywords.
You can also paste a link (a product page, collection or competitor site) to get keyword ideas from that page, and set a minimum number of monthly searches to hide tiny keywords.
What the numbers mean
Column | Meaning |
|---|---|
Avg / month | Average searches per month on Google in that country. |
Last 12 months | Searches month by month, so you can see the season. |
Trend | Whether searches are rising or falling. |
Projected | Expected searches for the coming months. |
CPC | Typical cost per click advertisers pay. |
Competition | How many advertisers bid on it: Low, Medium or High. |
Potential ROAS | A rough estimate from your store's own conversion rate and average order value divided by the CPC. Higher means the keyword is more likely to pay for itself. |
Sort by Monthly searches, Projected next month, Trend or Potential ROAS.
Save and use keywords
Save keywords you like. Saved keywords refresh their numbers every week.
Click Use in importer on a saved keyword to open the Importer with it set as the Focus keyword, so AI-rewritten titles are built around it.
Look for keywords with good monthly searches and a lower CPC. They're easier to win and cost less per click.
Keywords is included in the Growth and Agency plans.