Home: revenue, ad spend and profit at a glance
2 min read · updated November 14, 2026
What every number on Home means, how dates and comparisons work, and how profit after costs is calculated.
Home is your daily check-in. Pick a store and a date range and see in one screen how much you sold, how much came back as refunds, what Google Ads cost, what you paid your supplier, and what's left as profit.
Choosing dates
Use the date picker at the top: quick ranges like 7, 14 or 30 days, or custom dates. Every tile is compared with the period just before it (for example the last 30 days against the 30 days before), so you can see at a glance whether things are getting better or worse.
Store numbers
Tile | What it means |
|---|---|
Store revenue | Total sales for the period after discounts and refunds. |
Gross sales | Sales before discounts and refunds. |
Orders | Number of orders placed. |
Sessions | Visits to your store, from Shopify analytics. |
Conversion rate | Orders divided by sessions. |
Refunds | Money refunded, including partial refunds and cancelled orders. |
Refunded orders / Refund rate | How many orders had a refund, and what share of all orders that is. |
Google Ads numbers
Tile | What it means |
|---|---|
Ad spend | What Google Ads cost for the period, in your store's currency. |
Ad revenue | Conversion value Google Ads reports for the period. |
ROAS | Ad revenue divided by ad spend. 2.0x means $2 back for every $1 spent. |
Ad share of revenue | How much of your store revenue Google Ads claims. |
Supplier costs and profit
If you've added a supplier cost sheet, you also see COGS, Transaction fees and Total paid to supplier, plus the Profit after costs card:
Profit after costs = store revenue − COGS − transaction fees − ad spend
Profit after costs doesn't include costs ScaleVendo doesn't know about, like apps, payment processing outside your sheet, or staff. Treat it as profit before overheads.
Charts and tables
Daily chart: revenue, refunds and ad spend per day, so you can spot a bad day or a spending spike.
Every window at a glance: conversion numbers for several date windows side by side.
Top products from Google Ads and top keywords for the period.
Sync now
Numbers update every night. Click Sync now to refresh right away. See When your numbers update.