Top products: find your best sellers
1 min read · updated November 14, 2026
See which products and variants sold the most for any period, and how that compares with the period before.
Top products ranks what sold in your Shopify store. Use it to decide what to scale, what to restock, what to put more ad budget behind, and which styles to look for when you import new products.
How to use it
Pick a period: 7, 14, 30, 60 or 90 days, or custom dates.
Sort by revenue, units or orders.
Click the arrow on a product to see which variants (colors, sizes) sold.
Click a product name to see its own sales history over time.
Every number is compared with the previous period of the same length, so you can see which products are rising and which are fading.
Days follow your Shopify store's timezone, so the numbers match what you see in Shopify.
Ideas for using it
A product rising fast in Top products but with a low ROAS in Product performance may just need a better bid, not a stop.
If one color sells far more than the others, look for similar products in that color in the Importer.
Products that sold last month but not this month may be out of stock: check Listing health for Active but out of stock.